ShareParty rewards users across five Asian markets (the Philippines, Thailand, Indonesia, Singapore, and Taiwan) for completing surveys and enabling OTT behavior tracking, then trading that data for gift cards. The OTT Task is the engine that powers the whole platform, and it was what the client's contract renewal hinged on. When we took over, participation sat far below target in every market, and we had three months to move it or lose the partnership. There was no time for deep research, engineering was shared across teams, and we had no direct line to overseas users. So data did the talking, and an MVP approach kept us focused on the changes with the highest impact and the lowest cost to ship.
User Engagement +170%
OTT Task Retention +64%
Challenge
Lifting OTT Task participation, with almost no resources and a three-month clock.
With no user access and no research budget, we reverse-engineered the problem from behavior: 80 pages walked by hand from signup to task completion, GA4 funnels cross-checked against Clarity session recordings to find where users quit and why.
Engineering was shared and there was no room for big rebuilds, so every fix had to earn its place. We weighed each one on reach, build cost, and likely conversion lift, then went big only on the few that mattered.
Design Strategy
We prioritized by where the funnel pays off most. At the top, the traffic base is large, so even a small lift moves big numbers. At the bottom, sunk cost is high, and loss aversion makes those users far more motivated to finish. Two ends of the funnel, two different kinds of leverage.
Design Decisions
Made the OTT Task impossible to miss Users completed other surveys but scrolled past the OTT Task; it barely registered. We rebuilt it as a hero placement around passive income ("Earn 600 points a month") and social proof ("6,000+ already in"), turning FOMO into sign-ups.
Closed the gap right after approval The old post-approval screen gave no signal of what came next. We carried the same bold layout through to show where users stood and what to do, clearing the dead end at a make-or-break moment.
Caught the silent disconnects
In Southeast Asia, 53.4% of sessions dropped, against 15% in Taiwan and Singapore, because low-end phones killed tracking in the background while the UI still read "On." The Boomerang Feature flagged the drop instantly, then pulled users back by email and in-app message.
Turned dead wait time into anticipation The 20-minute review was the easiest place to lose a user. A status page showed the system was working and how long was left, so fewer people quit during the gap.
Role / Strategy・Research・UIUX Design・Design Guide・Validate
Company / ShareParty
Business Growth